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moment I knew I had to pivot, I was terrified.\n\nI spent years building my cake business. It was my passion, my craft, my identity. But deep down, I knew I was meant for something bigger. I had a choice: stay comfortable or step into the unknown.\n\nPivoting into corporate gifting and relationship-building wasn’t just about business—it was about purpose. And looking back? It was the best decision I ever made.\n\nIf you’re standing at a crossroads, wondering if it’s time to leap into entrepreneurship or shift your business, I see you. And I’m breaking it all down at the Ignite Your Light Summit.\n\nI’ll be sharing:\n🔹 The real signs it’s time to pivot\n🔹 How to move past fear and self- \n doubt\n🔹 Why evolving is the key to lasting \n success\n\nJoin me! Secure your spot here: @anitarombough","comment_count":4,"like_count":69,"timestamp":"2025-03-17T05:55:14Z","account_id":"0000441d-0000-1000-8000-000000000000","source_id":"00004665-0000-1000-8000-000000000000"},{"media_id":"327b042e-0319-11f0-bbb6-4ecf6488515c","media_type":"VIDEO","media_url":"https://scontent-dfw5-1.cdninstagram.com/o1/v/t16/f2/m86/AQN_9GiqWyOa3CDG0xe02L83610UUwJ6hThQgKBE7oy9bxXn4aZtm_U65H7sQnF7wYxwCzeWBqm4beEqKX54w4vnPKst0C6QLRgUFfE.mp4?efg=eyJ2ZW5jb2RlX3RhZyI6InZ0c192b2RfdXJsZ2VuLmNsaXBzLnVua25vd24tQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSJ9&_nc_ht=scontent-dfw5-1.cdninstagram.com&edm=AM6HXa8EAAAA&_nc_gid=GEpvCxaFp_ubqAR5T1pfYA&_nc_cat=103&_nc_oc=AdkyyMbfC4JNBZg_FtkB8we_d_CQ1M8axZ-dQtYpqyQZROXRqDkajwymVgApE--humk&vs=988679996550357_2435308121&_nc_vs=HBkcFQIYUmlnX3hwdl9yZWVsc19wZXJtYW5lbnRfc3JfcHJvZC8zOTRCRDIxMEU0NDVEOTZCREZGQ0VBOTNEQTEzMjA5QV92aWRlb19kYXNoaW5pdC5tcDQVAALIAQAoABgAGwGIB3VzZV9vaWwBMRUAACb0uZqPsIaMQBUCKAJDMywXQDPEGJN0vGoYEmRhc2hfYmFzZWxpbmVfMV92MREAdQBl5p0BAA%3D%3D&ccb=9-4&oh=00_AfLUl765PNulzY_298ggc-e9oQZ67iwl5ykAxzXgXfttcQ&oe=681FA2A9&_nc_sid=1d576d","thumbnail_url":"https://scontent-dfw5-2.cdninstagram.com/v/t51.75761-15/485087921_18493380043007097_3123269626489926081_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=104&ccb=7-5&_nc_sid=18de74&_nc_ohc=BCe8Hgt8-pIQ7kNvwFCJ8r-&_nc_oc=Adm2W8brmI1_EeQm-v8Y4smBuSkFzFHX6t2h_5VF9dJGBzOABNjQ1CcJla2TYa21cp4&_nc_zt=23&_nc_ht=scontent-dfw5-2.cdninstagram.com&edm=AM6HXa8EAAAA&_nc_gid=GEpvCxaFp_ubqAR5T1pfYA&oh=00_AfJXf0fZ5NqnVEvy3IkZiU-N_L4XquFaohrc-1BXFKncQQ&oe=68239D43","permalink":"https://www.instagram.com/reel/DHSfzwCv1k5/","caption":"Pivoting isn’t quitting. It’s choosing to evolve.\n\nToo often, we hold on to businesses, careers, or ideas because we’re afraid of what changing direction might mean. \n\n*Will people think I failed? \n*Will I regret leaving something behind?\n\nBut here’s the truth: Every successful entrepreneur has pivoted. The business you start is just a stepping stone to the one you’re meant to build. You refine, you shift, you evolve.\n\nI pivoted from being a cake artist to using my creativity to curate giftings, but the core of my business—creating meaningful experiences—never changed. \n\nAnother pivot is looming.....\n\nIf you’ve been wondering whether it’s time for a change, ask yourself: Am I clinging to an old version of success, or am I ready to step into what’s next?\n\nDrop a 🔥 if you’re embracing your next evolution.\n\nAnd if you want to go deeper, join me at the Ignite Your Light Summit where I’ll be speaking about knowing when to leap into entrepreneurship and making bold pivots. \n\nFree ticket @anitarombough or my stories\n\n #PivotToSuccess #Entrepreneurship #BusinessEvolution #MindsetShift #IgniteYourLight","comment_count":9,"like_count":50,"timestamp":"2025-03-17T05:39:12Z","account_id":"0000441d-0000-1000-8000-000000000000","source_id":"00004665-0000-1000-8000-000000000000"},{"media_id":"ddc40035-f865-11ef-b87a-e6c1191cc98d","media_type":"VIDEO","media_url":"https://scontent-dfw5-1.cdninstagram.com/o1/v/t16/f2/m86/AQPnlsQ3YMPPmLNC1TghiGQLcqmZ3z0AO5l7qiUILTa5sI5eWPlr8qWoXMrm-h1gTK-wfGrH8QBTzk53vjX_VWsF-dMy070RP3cPfyQ.mp4?efg=eyJ2ZW5jb2RlX3RhZyI6InZ0c192b2RfdXJsZ2VuLmNsaXBzLnVua25vd24tQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSJ9&_nc_ht=scontent-dfw5-1.cdninstagram.com&edm=AM6HXa8EAAAA&_nc_gid=GEpvCxaFp_ubqAR5T1pfYA&_nc_cat=102&_nc_oc=Adm54jmOinysJ0KjEqEF1QhPltT_MhC1NaVRzwpDfj-VlpHwaCMgaYaQ2AD9J_Iwnlg&vs=1329472288307162_3876214750&_nc_vs=HBksFQIYUmlnX3hwdl9yZWVsc19wZXJtYW5lbnRfc3JfcHJvZC9EMTRFMTc3OTVERUU3RTEzOEI3RUQyQzBDN0FERUVBQV92aWRlb19kYXNoaW5pdC5tcDQVAALIAQAVAhg6cGFzc3Rocm91Z2hfZXZlcnN0b3JlL0dNV213Qnh6VGhBVlkxVUNBS3RWQUNxZU96NU1icV9FQUFBRhUCAsgBACgAGAAbAYgHdXNlX29pbAExFQAAJsjZu6TLyYhAFQIoAkMzLBdAPAan752yLRgSZGFzaF9iYXNlbGluZV8xX3YxEQB1AGXmnQEA&ccb=9-4&oh=00_AfLuSwY7IXZyzLYK2koYbm8fpg90Vr4jrS3ssoUtn6L0YQ&oe=681FC206&_nc_sid=1d576d","thumbnail_url":"https://scontent-dfw5-1.cdninstagram.com/v/t51.75761-15/482416760_18490394524007097_1689108718782494403_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&_nc_ohc=R7aeSMkQGDEQ7kNvwEEVDvU&_nc_oc=AdnlmvK-ZORFg6lUFIHZY03k0iIbFAlnZtDUd9I76TEAqBdvx3mD_zhVX92rQIkNc8k&_nc_zt=23&_nc_ht=scontent-dfw5-1.cdninstagram.com&edm=AM6HXa8EAAAA&_nc_gid=GEpvCxaFp_ubqAR5T1pfYA&oh=00_AfJISOfXsbp6Kfd1Sm3yl2ufUS7XZLqOAJznMqr11BrtDg&oe=6823C737","permalink":"https://www.instagram.com/reel/DGvjGgkRYLs/","caption":"From the kitchen to the camera—what an incredible experience on CHCH Morning Live!\n\nThis segment is a reflection of something I believe deeply: business is built on relationships. Every opportunity, every collaboration, every moment like this comes from nurturing connections that matter.\n\nI’m beyond grateful to @peelcas for trusting me to help bring their vision to life—using the culinary arts to create safe spaces where children and youth in care can evolve and thrive. This work is so much bigger than food; it’s about empowerment, community, and impact.\n\nA huge thank you to the @chch_morninglive team for sharing this story and to everyone who continues to support Fran Murray Co. \n\nOur Cooking Towards Independence Program week is comprised of: \n-upwards of 25 kits delivered with pre-measured ingredients \n-on average 15 recipes made\n-12.5+ hours of instruction time\n-happy, excited and motivated children & youth\n\nThanks for trusting me @peelcas #trailblazeryouth","comment_count":10,"like_count":59,"timestamp":"2025-03-03T15:55:44Z","account_id":"0000441d-0000-1000-8000-000000000000","source_id":"00004665-0000-1000-8000-000000000000"},{"media_id":"ddc46b6a-f865-11ef-b87b-e6c1191cc98d","media_type":"CAROUSEL_ALBUM","media_url":"https://scontent-dfw5-2.cdninstagram.com/v/t51.75761-15/482152663_18490386160007097_4685957676960232615_n.webp?stp=dst-jpg_e35_tt6&_nc_cat=104&ccb=7-5&_nc_sid=18de74&_nc_ohc=IA8uW_Slj8sQ7kNvwFN5NSN&_nc_oc=AdllQELmNkSqYFtnP4Z7EpaM1NS14fenX1r2xbl0pnXk_nmzefCiRM2_TpS6YiGWttI&_nc_zt=23&_nc_ht=scontent-dfw5-2.cdninstagram.com&edm=AM6HXa8EAAAA&_nc_gid=GEpvCxaFp_ubqAR5T1pfYA&oh=00_AfKQLZ86AKSlMOjvq_VdOPFz46TCDPi_GaxWocI9YfyPlA&oe=6823A96F","thumbnail_url":"","permalink":"https://www.instagram.com/p/DGvgNCzREoU/","caption":"This isn’t a story of overnight success.\n\nIt’s a story of becoming—of a mom who refused to believe that motherhood was the final chapter of her dreams. A woman who pivoted, persevered, and built something meaningful—on her own terms.\n\nFrom feeling lost after checking all the “right” boxes to creating a business that blends profit with purpose, relationships with impact, and gifting with meaning—this journey has been anything but linear.\n\nBut that’s the beauty of it.\n\nSuccess isn’t about following someone else’s blueprint—it’s about swimming in your own stream, leading with purpose, and carving out a path that’s uniquely yours.\n\nINTERESTED IN GIFTING FOR YOUR ORGANIZATION? Comment \"gifting\" if you want to know more. \n\n#MomsWhoLead #FounderStory #WomenWhoBuild #PurposeDrivenBusiness #EntrepreneurshipJourney #giftingagency #corporatgifting #giftgiving 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It’s the most wonderful time of the year! At Fran Murray Co., we believe in the magic of thoughtful gifting. This Christmas, let’s spread love, joy, and kindness through the power of connection. 🎁\n\nMay your holidays be filled with warmth, laughter, and sweet moments to cherish.\n\n🌟 Thank you for being part of our journey. Here’s to making even more meaningful connections in the year to come. ❤️\n\n#MerryChristmas #SeasonOfGiving #CuratedGifts #FranMurrayCo #GiftWithPurpose #SpreadKindness","comment_count":0,"like_count":22,"timestamp":"2024-12-26T08:00:24Z","account_id":"0000441d-0000-1000-8000-000000000000","source_id":"00004665-0000-1000-8000-000000000000"},{"media_id":"94f913c6-d907-11ef-a2a7-56e79c6e0b2a","media_type":"VIDEO","media_url":"https://scontent-dfw5-1.cdninstagram.com/o1/v/t16/f2/m86/AQNyAX0H5L6k-a4Bq-jLBEd8qXt9qzZw4ovmE97xOZOgQ3As3Jspysrob5Fv2icdH-a1DtSaX1-Mk49qqW-xThnU_JzqGV0AXhlLSQM.mp4?efg=eyJ2ZW5jb2RlX3RhZyI6InZ0c192b2RfdXJsZ2VuLmNsaXBzLnVua25vd24tQzMuMzYwLmRhc2hfYmFzZWxpbmVfM192MSJ9&_nc_ht=scontent-dfw5-1.cdninstagram.com&edm=AM6HXa8EAAAA&_nc_gid=GEpvCxaFp_ubqAR5T1pfYA&_nc_cat=103&_nc_oc=AdmvZqZwXAFWwwKaIwQ5txuNQvFBGe2SdFqq88curLt9Kx0FUmceoe3hbAn2oHNZ39w&vs=1110760553855965_101486060&_nc_vs=HBkcFQIYUmlnX3hwdl9yZWVsc19wZXJtYW5lbnRfc3JfcHJvZC9CMTRCRjkwRjExOTk1QjZFNTU1Q0E2NTVCMkQyNTI4MF92aWRlb19kYXNoaW5pdC5tcDQVAALIAQAoABgAGwGIB3VzZV9vaWwBMRUAACa659qUqMfVQRUCKAJDMywXQCQQ5WBBiTcYEmRhc2hfYmFzZWxpbmVfM192MREAdQBl5p0BAA%3D%3D&ccb=9-4&oh=00_AfJ3Ce14crubjLelVomD6JrbBcu4swoKoLOVNBymQ1gyNQ&oe=681FB59D&_nc_sid=1d576d","thumbnail_url":"https://scontent-dfw5-3.cdninstagram.com/v/t51.71878-15/471478021_558520543715730_1929607371422619790_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=108&ccb=7-5&_nc_sid=18de74&_nc_ohc=OTyS_wE70pUQ7kNvwF2FPYe&_nc_oc=Adk3domMQLVUeJua-ww7qotuEtuJsF_bJ9l0raWj2QUKyid6dOFnJUIxNTLjYwGLCQY&_nc_zt=23&_nc_ht=scontent-dfw5-3.cdninstagram.com&edm=AM6HXa8EAAAA&_nc_gid=GEpvCxaFp_ubqAR5T1pfYA&oh=00_AfKF9p_ethsl1dzG0tkU4IkcRMfZLK6i8jt9jmn280uSkg&oe=6823BB19","permalink":"https://www.instagram.com/reel/DECLOk3xfaI/","caption":"🎉✨ Today, I celebrate another year of life—a journey filled with growth, transformation, and purpose.\n\nIf there’s one lesson I’ve embraced, it’s this: Life is a special occasion, and it’s always worthy of celebrating.\n\nIn the pursuit of our audacious goals, let’s not forget to savour the journey. It’s in the day-to-day moments—the challenges, triumphs, and quiet in-betweens—that we’re transformed into the people we’re meant to be.\n\nHere’s to living fully, dreaming boldly, and celebrating all that we are, every step of the way. 🥂💖\n\nThank you to everyone who has been part of my journey. You are truly a gift.\n\nHAPPY BIRTHDAY TOOOO MEEEE!!!!!\n\n#HappyBirthday #CelebrateLife #JourneyToTransformation #FranMurrayCo #PurposeDrivenLife #BirthdayReflectionsSent via @planoly #planoly","comment_count":88,"like_count":228,"timestamp":"2024-12-26T07:57:18Z","account_id":"0000441d-0000-1000-8000-000000000000","source_id":"00004665-0000-1000-8000-000000000000"},{"media_id":"94f985c9-d907-11ef-a2a8-56e79c6e0b2a","media_type":"VIDEO","media_url":"https://widget-static.onecommerce.io/widget_source_media/p/franmurray.co/DECK-xLRR1y","thumbnail_url":"https://scontent-dfw5-1.cdninstagram.com/v/t51.29350-15/471675691_1089095206278096_5455523970554330275_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&_nc_ohc=8sAz5hH8zTIQ7kNvwEWyC5Z&_nc_oc=AdkvTW1jf_IRfpkpBcWtGXFnpYIbi7nK5kmQsE9F6O_4RRCw-2AyikkBf_pVWq2jmnY&_nc_zt=23&_nc_ht=scontent-dfw5-1.cdninstagram.com&edm=AM6HXa8EAAAA&_nc_gid=GEpvCxaFp_ubqAR5T1pfYA&oh=00_AfJyR29OrVhZGfy05-yLy2ieMSy_jGxWSn89uTwIRWL4-Q&oe=6823B245","permalink":"https://www.instagram.com/reel/DECK-xLRR1y/","caption":"✨Behind every curated gift is a dream to inspire, connect, and support.\n\nThis season and beyond, we're proud to champion small businesses while delivering heartfelt gifts that go beyond the surface.\n\nThank you for making Fran Murray Co. a part of your celebrations. Your support helps us create meaningful moments and lasting impact. Here’s to a beautiful holiday season! 🎄💝\n\n#ThoughtfulGifting #FranMurrayCo #MerryAndBright #SupportSmallBusiness #WomenOwnedBusiness #HolidayMagic","comment_count":4,"like_count":82,"timestamp":"2024-12-26T07:55:18Z","account_id":"0000441d-0000-1000-8000-000000000000","source_id":"00004665-0000-1000-8000-000000000000"}],"next_cursor":"","accounts":{"0000441d-0000-1000-8000-000000000000":{"id":"0000441d-0000-1000-8000-000000000000","internal_id":"17841400212887428","name":"Fran: Corporate Gifting Strategist 💼 | Speaker 🎤| Author 📚","social_type":"InstagramBusiness","connect_status":true,"username":"franmurray.co","avatar":"https://scontent-dfw5-2.xx.fbcdn.net/v/t51.2885-15/196474115_4576819972345317_8320954061140379979_n.jpg?_nc_cat=102&ccb=1-7&_nc_sid=7d201b&_nc_ohc=QysUWK8e9H0Q7kNvwFPnrGf&_nc_oc=AdleINGGxSO4dUPnk4lZhmSFAhm2LUWFrNkCciIcgZQx-usMb1HJusG75dts54gJphc&_nc_zt=23&_nc_ht=scontent-dfw5-2.xx&edm=AL-3X8kEAAAA&oh=00_AfKC1uYnxMxGJA1FDJvRRy_mbyw42NJxXUE_grlYMQuLEQ&oe=6823B042","gcs_avatar":"","biography":"We help EAs, HR + DEI leads simplify gifting 🎁+ strengthen relationships.\nCorporate gifting made easy - so your people feel seen, valued + celebrated","followers_count":3437,"follows_count":3243,"media_count":767}},"sources":{"00004665-0000-1000-8000-000000000000":{"id":"00004665-0000-1000-8000-000000000000","name":"Media source from profile @franmurray.co","total_items":798,"last_sync":"0001-01-01T00:00:00Z","source_type":"ProfileSelf"}},"widget_display": { "display": true, "hide_watermark": false }}

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